This case study unveils the successful collaboration between Gauraj Infotech Pvt Ltd and S Crane Engineering Works, a distinguished manufacturer of industrial cranes and lifts. The development and implementation of a comprehensive CRM + ERP Web App by Gauraj Infotech streamlined S Crane Engineering Works’ customer relationship management, operational processes, and overall business efficiency.

Client Background

S Crane Engineering Works is a reputable manufacturer of industrial cranes and lifts, catering to a diverse clientele. As the company expanded, the need for an integrated system to manage customer relationships, streamline operations, and maintain inventory accuracy became critical.


  1. Customer Management:S Crane Engineering Works struggled with effectively managing customer interactions, inquiries, and sales processes, risking missed opportunities.
  2. Operational Efficiency:Manual processes hindered efficiency in procurement, production, and inventory management, leading to delays and inefficiencies.
  3. Data Silos:Disparate systems resulted in data duplication, inconsistency, and a lack of real-time insights for informed decision-making.
  4. Resource Coordination: Limited visibility into project status, resource allocation, and production timelines impeded effective resource utilization.


Gauraj Infotech Pvt Ltd collaborated with S Crane Engineering Works to design an integrated CRM + ERP Web App, consolidating customer relationship management and enterprise resource planning functionalities.

CRM Features

  1. Customer Database:The CRM system stored comprehensive customer profiles, enabling personalized interactions and better customer service.
  2. Sales Automation:The system automated sales processes, from lead generation to order processing, ensuring efficient customer conversion.
  3. Communication Tracking:All communication history with customers was centralized, facilitating better follow-ups and customer engagement.
  4. Quote Management: The CRM system managed quote generation, approval workflows, and tracking for seamless quotation management.

ERP Features

  1. Inventory Management:The ERP system tracked inventory levels, optimizing material procurement, production planning, and reducing stockouts.
  2. Resource Allocation:Resource planning modules enabled efficient allocation of manpower, machinery, and facilities for optimal production.
  3. Financial Integration:The system integrated financial data, including invoicing, payment tracking, and financial reporting, improving financial visibility.
  4. Real-time Insights:Dashboards provided real-time insights into production progress, sales trends, and resource utilization, aiding decision-making.


  1. Development:Gauraj Infotech Pvt Ltd developed the web app, ensuring seamless integration of CRM and ERP functionalities, accessible through any web browser.
  2. Cloud Infrastructure:The app was hosted on a secure cloud server, ensuring data security, scalability, and accessibility.
  3. Data Migration:Existing data was migrated into the new system, ensuring a smooth transition without data loss.
  4. User Training: S Crane Engineering Works’ staff received thorough training to effectively utilize the CRM + ERP web app for daily operations.


  1. Efficient Customer Management:The CRM system enhanced customer engagement, lead conversion, and order processing for S Crane Engineering Works.
  2. Streamlined Operations:The ERP system optimized procurement, production planning, and resource allocation, reducing operational delays.
  3. Data Centralization:The integrated CRM + ERP system eliminated data silos, providing accurate and real-time insights for informed decisions.
  4. Enhanced Resource Utilization: Real-time dashboards enabled better resource allocation, resulting in improved productivity and project management.


Through the strategic collaboration between Gauraj Infotech Pvt Ltd and S Crane Engineering Works, the CRM + ERP Web App emerged as a transformative solution. This integrated web app, combining CRM and ERP functionalities, elevated S Crane Engineering Works’ operations. By optimizing customer management, streamlining operations, and providing real-time insights, the CRM + ERP Web App positioned S Crane Engineering Works as a competitive force in the industrial crane and lift manufacturing industry, setting new standards for efficiency and customer satisfaction.